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North American Business-to-Business (B2B) Enterprise Marketers Use More …

CLEVELAND, April 16, 2013 /PRNewswire/ — A new report from the Content Marketing Institute (CMI), sponsored by Marketo, shows that North American business-to-business (B2B) enterprise marketers (1,000+ employees) — when compared with their B2B …
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Pegasystems Extends Leadership in Real-Time Marketing

This latest Pega marketing solution delivers an unprecedented level of real-time cross-sell, up-sell and retention offers that are driving up to a 400% increase in offer conversion rates and double digit increases in average revenue per customer for …
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Small businesses tackle social media marketing – TwinCities.com

Weinhagen Tire Co. in St. Paul needed to attract new customers. Owner Mike Weinhagen had tried traditional advertising — fliers, coupons, direct mailings — but it was more expensive and less effective than he d hoped.Business
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