Marketing the news: Just ask Wal-Mart, Kraft – May. 10, 2013

Marketing the news: Just ask Wal-Mart, Kraft – May. 10, 2013

There are often big marketing opportunities written into headline news. This week , it was McDonald's (MCD, Fortune 500) turn. The company said it would “be in …
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Providing Value: Why you need to be Providing Value in Network …

In today's society Providing Value is one of the most important elements in any business, but more so in the Network Marketing Arena.
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Huggies TweetPee Offers a Lesson in Mobile Marketing – eWeek

Clive Sirkin, chief marketing officer of Kimberly-Clark, which counts Huggies amongst its brands, has a saying, “We're not digital marketers but marketers for a digital age,” Matt Witt, executive vice president and director of Digital Integration at …
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