Marketing message rises to occasion
If you are a small business operator, chances are that, on top of all the other jobs you are juggling, you are wearing the chief marketer's hat. But what is marketing? It works on the idea that you might have the world's best product or service but if …
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WPP: Big is beautiful at Sorrell's marketing group – but for how long?
It has been 28 years since he took the gamble on Wire and Plastic Products, a stockmarket-listed manufacturer of wire baskets, which he has used as a vehicle to create the world's largest marketing services company. Last year WPP made more than £1bn in …
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Phoenix head shop turns to direct marketing aimed at Tyrann …
New Cardinal Tyrann Mathieu gets a welcome to Phoenix from an alt weekly.SBNation.com – All Posts
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