Marketing Crystal Jade
Fueling the momentum of the brand by its community is one of the most challenging assignments in marketing. It requires walking that finest lines between safeguarding the integrity of the brand's soul and keeping its legitimacy within the market community.
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One year into the job, Target's marketing chief Jeff Jones already leaves his mark
“As a marketing team, we have this incredible pedigree of really great creative execution,” Jones recently told the Star Tribune in an exclusive interview. “We can't go backward on any of these things. But what we have to add to it is to embrace …
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Twitter and marketing company Starcom reach $200M+ ad deal …
The deal is for “special access” to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has …
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