Marketers not providing info c-level execs need for strategic thinking
According to the joint VisionEdge Marketing, ITSMA and Forrester Research 2013 Marketing Performance Management (MPM) Survey, just nine per cent of CEOs and six per cent of CFOs leverage marketing data for strategic planning. The report claims the …
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Marketing Maven: Fly the friendly marketing skies
Companies are creating marketing campaigns for airport venues because they know travelers are captive audiences. Before 9/11, flyers could arrive with only a few minutes to spare before take-off. The last thing they wanted to do was shop.
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DOT allots P1 B for promotion, marketing
MANILA, Philippines – The Department of Tourism (DOT) has allocated P1 billion to support its promotions and marketing programs this year. Channeled to its attached agency Tourism Promotions Board (TPB), the P1 billion budget was double what had been …
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