Marketers not providing info c-level execs need for strategic thinking

Marketers not providing info c-level execs need for strategic thinking

According to the joint VisionEdge Marketing, ITSMA and Forrester Research 2013 Marketing Performance Management (MPM) Survey, just nine per cent of CEOs and six per cent of CFOs leverage marketing data for strategic planning. The report claims the …
See all stories on this topic »

Marketing Maven: Fly the friendly marketing skies

Companies are creating marketing campaigns for airport venues because they know travelers are captive audiences. Before 9/11, flyers could arrive with only a few minutes to spare before take-off. The last thing they wanted to do was shop.
See all stories on this topic »

DOT allots P1 B for promotion, marketing

MANILA, Philippines – The Department of Tourism (DOT) has allocated P1 billion to support its promotions and marketing programs this year. Channeled to its attached agency Tourism Promotions Board (TPB), the P1 billion budget was double what had been …
See all stories on this topic »


Share this article

Leave a comment

Your email address will not be published. Required fields are marked *

Get Adobe Flash player