Make email marketing work for you

Make email marketing work for you

Internet users are far too familiar with email newsletters that waste time, pitches that annoy, and those that are downright spam. Yet, it remains the most popular tactic among marketing professionals, at least in part because it is the most cost …
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Marketing Day: April 12, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land:
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Australian marketers increase their digital marketing budgets

Almost three-quarters of Australian companies are planning to increase digital spend this year, with digital marketing budgets expected to increase an average of 28%. Search engine optimisation and email marketing for engagement/retention will be the …
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