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Luma Partners Terry Kawaja Creates Marketing Technology …

Arrows Ad tech is a crazy quilt of acronyms, oblique terminology and a gazillion companies you've never heard of, all of whom are trying to get their hands on slivers of marketing dollars as they move from ad buyers to ad sellers. All of that has …AllThingsD
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Small Business Favors Social Media Over Location Marketing

Ninety-seven percent of businessowners recently surveyed said they are using social media channels, including YouTube, Pinterest, Twitter, Facebook and Instagram, to market their businesses. On the other hand, just 17 percent of businesses say they …
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Mobile Marketing Contributes $139 Billion to U.S. Economy in 2012; Set to Rise …

NEW YORK, May 9, 2013 — /PRNewswire/ — The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years …
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