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JCP's new marketing 'Aya-Cola' axes small ad agencies, hires giant Y&R

Having filled the marketing power vacuum created by JC Penney CEO Ron Johnson's ouster, acting CMO Sergio Zyman proceeded to reverse much of what he'd been doing as Johnson's principal marketing consultant. Specifically, he moved to replace small …
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Why Facebook is blue: The science of colors in marketing – The …

How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
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Garuda replaces marketing director, plans rights issue

Erik Meijer: (JP/P.J. Leo)State-owned flag carrier PT Garuda Indonesia (GIAA) has announced that it has acquired shareholders' approval for the appointment of Erik Meijer as its new marketing and sales director, replacing Elisa Lumbantoruan. The …
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