Insourcing Your Content Marketing: Should You Take on the Challenge?
According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends annual report, the majority of companies say that they will increase their content marketing spending in the next 12 months. Additionally, only 44% of companies outsource their …
See all stories on this topic »
5 Things You Should Know About the State of Marketing
5 Things You Should Know About the State of Marketing image iStock 000011812434XSmall 300×300 The annual State of Marketing Measurement Survey revealed some fascinating numbers about new tactics of marketing professionals and where the winds …
See all stories on this topic »
Marketing Automation: Planning, Alignment and Content Spell Success
According to Q2 Insights (formerly Focus Research), marketing automation software – including popular platforms like Eloqua, Marketo, Hubspot, and Pardot – is showing the strongest growth in the $4 billion CRM market. Sirius Decisions predicts that 50 …
See all stories on this topic »
