'Indians a walking lesson for Western world'
An electrical engineer and an MBA, Gunjan Ghai, Vice-President (Marketing & E-Commerce) at Tata AIG General Insurance has experience of 14 years in diverse sectors ranging from consumer goods, insurance, IT and e-commerce. He began his career in …
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high-stakes marketing – Montreal Gazette
“Winning takes care of everything.” As celebrity endorsements go, that slogan for a new online ad last month featuring Nike's wife-cheating poster boy, Tiger Woods, certainly did its job: It got people talking. But it also illustrated a fact …
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Olympus trying to regain market share in India
In 2007, Olympus had a market share of about 15 per cent in the seven lakh domestic camera market. But, as other brands stepped up its India campaign, its market share tumbled to 3 per cent in 2012, when the overall camera market swelled to 27 lakh units.
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