If Facebook advertising is so clever, how come it acts so dumb?
Writing in the latest edition of Vanity Fair, Kurt Eichenwald states that Facebook has “quietly been pioneering a marketing business model unlike any other” and goes on to praise the social networking Goliath for developing new targeting techniques …
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Shift attacks Salesforce, Adobe with 'open marketing cloud,' an app store for …
“We're bringing the market alternative to the closed, rigid marketing cloud that Adobe and Salesforce have created,” Shift CEO James Borow told me yesterday. “If you look at their marketing clouds, it's really only about companies they've acquired and …
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6 developing trends in content marketing – iMediaConnection.com
What's staggering now is the alacrity with which agencies are now piling into the white-hot content marketing space. Not all of this is new, of course. Content divisions and/or practices have existed for some time at major players such as Leo …iMedia Connection: All Feed
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