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HTC's bolder marketing includes 'HTC One Showrooms' in high …

HTC hopes to boost consumer awareness for its next-generation flagship handset with a new marketing campaign across malls in the US. Focus Taiwan reports.Pocket-lint
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LifeLock learns some marketing lessons

During LifeLock Inc.'s (NYSE:LOCK) short history, marketing hasn't been a strong suit. The identity-theft protection company was widely mocked when its years-long campaign that placed Chief Executive Todd Davis's Social Security number on billboards …
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Birst Switches From Legacy Marketing Automation Platform to Marketo and …

SAN MATEO, Calif., April 8, 2013 — /PRNewswire/ — Marketo, the provider of a leading cloud-based marketing software platform, today announced that Birst has replaced its legacy marketing automation platform with Marketo's easy, powerful and complete …
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