From aggregation to distance marketing
When Yashish Dahiya, chief executive of PolicyBazaar.com, a web aggregation, technology and marketing company, approached insurance companies in 2008 for a partnership, his business idea didn't appeal to anyone. It took four to five months for …
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Social media become tools of the marketing trade
He said the majority of online traffic is driven by search engines, so startups should focus on three things before social media: a website, search engine optimization and pay per click marketing. Pay per click marketing is a form of online advertising …
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Fake Twitter followers: A Dirty Marketing Secret
A few weeks ago, I alerted readers to the growing problem of Twitter spam and now news comes that this is not the domain of underground players but one where large brands and stars may also be playing, purchasing fake followers to puff up their social …
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