Focus on marketing boosts 888 revenues

Focus on marketing boosts 888 revenues

While bingo revenues fell 12.5 per cent year on year amid heavy competition, revenues of $11.9m were ahead of the previous quarter, reversing three consecutive quarters of falling sales with the help of a marketing push. Brian Mattingley, chief …
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Marketing-Mix Models Get Pushback As Media Landscape Changes

They say the models underestimate the impact of advertising, particularly of broad-reach network TV; overstate the value of price promotion, mislead marketers into buying thinly rated programming; wrongly downplay risks of going dark for weeks on end …
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Twitter signs ad deal for MEELLIONS with marketing bods • The …

Twitter is well on its way to becoming an advertising giant after signing one of its biggest deals so far with media agency Starcom MediaVest Group (SMG).
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