Focus on marketing boosts 888 revenues
While bingo revenues fell 12.5 per cent year on year amid heavy competition, revenues of $11.9m were ahead of the previous quarter, reversing three consecutive quarters of falling sales with the help of a marketing push. Brian Mattingley, chief …
See all stories on this topic »
Marketing-Mix Models Get Pushback As Media Landscape Changes
They say the models underestimate the impact of advertising, particularly of broad-reach network TV; overstate the value of price promotion, mislead marketers into buying thinly rated programming; wrongly downplay risks of going dark for weeks on end …
See all stories on this topic »
Twitter signs ad deal for MEELLIONS with marketing bods • The …
Twitter is well on its way to becoming an advertising giant after signing one of its biggest deals so far with media agency Starcom MediaVest Group (SMG).
See all stories on this topic »
