Farewell 'Push' Marketing, Hello Brand Journalism
My career as a journalist spanned nearly a decade. When I left to launch online video startup, BizBOXTV, I quickly discovered storytelling was part of my DNA, evident in the process and style of my new media company and how it approached its first …
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Celebrity brand ambassadors become new marketing norm for lawn
Surging demand for lawn and stiffer competition as more and more businesses enter the market, textile mills, designers, and campaigners are seeking new and innovative ways to promote their brands. Lawn brands are spending millions of rupees on …
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Mobile marketing levels are breaking records in the UK
Now, mobile marketing has continued to take off and the growth doesn't appear to be stopping any time soon. The spending over this channel has continued to grow in 2013, making it look as though last year's record breaking numbers will be left in the dust.
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