Entrepreneurs: Ditch Your Marketing Plan and Focus on Your Game Plan
Raise your hand if this sounds familiar: you're working to get your idea out there, so you sit down to write a marketing plan… because that is what responsible business owners are supposed to do. But what starts out as a valiant effort to lay out …
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Salesforce.com Marketing Cloud: Will CMOs get the message?
Although the Marketing Cloud offers Salesforce opportunities to upsell and cross-sell, it also presents the firm with challenges, including how to target a marketing audience and how to adapt the platform geographically and by sector, according to …
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Nielsen rating system to give digital a seat at the media table? | Marketing …
Nielsen is bringing its Online Campaign Ratings product into the Australia market, and with it online media ratings closer and more comparable to measures of traditional media. Nielsen Online Campaign Ratings takes into account the audience of online …
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