Digital Marketing: It's Not Just Business, It's Personal

Digital Marketing: It's Not Just Business, It's Personal

Be human. It's a simple idea, but what does that mean for online marketing? Our Team Digital, a group of experts in social media and public relations, weighed in on just this question in our debut Google Hangout, a regular series designed to help you …
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Former Vic Premier mails bread, lands Coles in federal court | Marketing magazine

Coles is in hot water with the national consumer watchdog over claims it has allegedly misled customers by claiming certain products from its bakery range were 'Baked Today, Sold Today' when they were in fact baked and frozen off site. The Australian …
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Nintendo marketing exec Scott Moffit on staying relevant in this console …

LOS ANGELES — Nintendo is in a tight spot. The Japanese company launched its Wii U last fall, but it has had a tepid response from the market. The new consoles from Sony and Microsoft are arriving this fall, and the Wii U's best proposition is its …
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