Cutting-Edge Devices vs. Blunt Marketing at HTC
HTC ended the fourth quarter of 2012 with a 1 percent profit margin and what research firm Nomura Securities calculated to be a 4.7 percent market share by the end of this year. First quarter 2013 revenues came in at NT$42.8 billion (US$1.43 billion …
See all stories on this topic »
What is Content Marketing?
Contrary to what many people proclaim, Content Marketing is nothing new. In one form or another Content Marketing has been around since last 100 years. The only thing which has changed is the rise of a marketing tool known as Internet which has …
See all stories on this topic »
Marketing Maven: Euphemisms, question-begging, and forbidden phrases
The AP wire service's Stylebook is the most widely-used and influential style guide in the country. That's why its decision could manipulate the upcoming illegal immigration debate just by marketing the discussion with a different set of words. (The …
See all stories on this topic »
