Content marketing recap: April 2013 – Brafton
In April, web marketers were reminded there is no web without content – a poll from the Digital Advertising Alliance found 92 percent Americans agree that free news, blogs, emails and video content are critical to the overall value of the Internet …
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HTC marketing blitz to squeeze 2013 margins
TAIPEI (Reuters) – Taiwanese smartphone maker HTC Corp will struggle to improve its margins this year as it increases marketing spend for its latest model in a bid to catch up to rivals Samsung Electronics Co Ltd and Apple Inc. HTC on Thursday forecast …
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What's Eating Chief Marketing Officers?
Tight budgets and the lack of a clear online strategy have marketing executives concerned about losing business in the digital age. Even though companies are investing in their online marketing operations, chief marketing officers (CMOs) say there is …
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