With impressive early sales of the Galaxy S4 pointing to yet more mobile domi">

"Carefully orchestrated" marketing sees Samsung Galaxy S4 sales boom

"Carefully orchestrated" marketing sees Samsung Galaxy S4 sales boom

With impressive early sales of the Galaxy S4 pointing to yet more mobile dominance for Samsung, industry analysts have heralded the Korean firm's expertly-delivered marketing campaign as pivotal to its smartphone success. Though Apple's iPhone 5 and …
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De-jargoned: Multi-level marketing

After the financial fraud in West Bengal came to light last month, multi-level marketing (MLM), Ponzi schemes and chit funds have often been lumped together. They aren't the same, though. Mint Money highlighted the characteristics of chit funds and …
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The Great Gatsby's multichannel marketing a sign of things to come

The Great Gatsby, which hits theatres May 10, is being called the most stylish movie ever made. It's ironic, then, that the film's multichannel marketing has demonstrated all the subtlety of Liberace's piano. Gone are the days when a character would …
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