Business briefs

Business briefs

The awards were presented to the university for its “2012 Olympics” commercial and “Community Leaders” marketing campaign that featured local leaders who are graduates of Hodges University. Entries in the competition were judged on their ability to …
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Marketing Day: June 5, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land:
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Marketing Innovators: When innovating makes business sense?

logo-Brand-50-Awards The term innovation simply connotes something “new” or “different” making the consumer say “hey, how about that”. How often is innovation carried out in the marketplace and an even more difficult question to answer is – “when was …
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