Bud Light marketing strategy ignores the First Law of Holes

Bud Light marketing strategy ignores the First Law of Holes

Advertising Age reported on Bud Light's summer marketing plans May 1, and they're straight out of the 13-year-old Saturday Night Live “More Cowbell” sketch. You remember – the one where Christopher Walken, playing a music producer, keeps telling a …
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Dairy Group Spends Marketing Dollars on Consumer Research – Times-News

TWIN FALLS • The Gem State has “Got Milk,” but it seeks to do something different than follow national ads when it comes to dairy marketing. “We do commercials periodically,” said Cheri Chase, spokeswoman for United Dairymen of Idaho. Most of the time, …
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Late spring brings marketing challenges for farmers

The potential of reduced production due to delayed planting in 2013 because of the cold, wet start to the growing season could result in additional challenges in managing marketing. While there is still time to plant this year's crop and achieve normal …
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