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Beyond marketing: Campaigns begin to exploit new media

When it comes to embracing new marketing and sales techniques, the luxury watch industry has been notoriously late to stretch out its arms. In e-commerce, social media and digital marketing, brands have preferred tried-and-tested traditional methods to …
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Virgin America to Let Travelers Send Each Other Drinks – Marketing …

Here's a novel way to be kind of creepy. Now in addition to head-shaped ice cubes,Virgin America is offering a “Seat-to-Seat Delivery” feature to aid passengers in their efforts…Eater National
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Marketing Matt Harvey: Is It Too Much Too Soon? | Mets Merized …

While approaching Citi Field last night one couldn't help but notice the monstrous digital image of Matt Harvey on a video board outside the stadium with the screaming caption, “Harvey-licious.'' When logging onto the Mets' website there was …Mets Merized Online
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