‘Gatsby’ Marketing Campaign Keeps Eye on the Prize

‘Gatsby’ Marketing Campaign Keeps Eye on the Prize

Like the omniscient eyes of Doctor T.J. Eckleburg in F. Scott Fitzgerald’s prized novella, the outdoor marketing campaign for “The Great Gatsby” seems to follow you wherever you go. There are at least 20 striking images, eight of them plastered on …
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Online marketing 'can play vital role for SMEs'

MANAMA: Online marketing strategy, when executed properly, has the potential to effectively widen a company's reach beyond its usual client base. Because it is relatively more cost-effective than traditional methods of selling and promoting, Internet …
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Social Media Marketing and its Current Importance – Social Barrel

More than online marketing, however, there is now a need for companies to also include social media marketing; a relatively new approach, but one that many businesses are finding harder and harder to ignore as the world constantly changes and shifts.
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