Advantage Sales & Marketing Transitions to Datalliance Vendor Managed …

Advantage Sales & Marketing Transitions to Datalliance Vendor Managed …

CINCINNATI, OH–(Marketwired – Jun 11, 2013) – Advantage Sales & Marketing (ASM), a premier consumer packaged goods sales and marketing company, has deployed Datalliance as the company's new generation Vendor Managed Inventory (VMI) …
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Facebook Gives Marketing Advice For New Hashtags

As previously reported, Facebook just announced the launch of hashtags and its bigger “public conversations” initiative. As marketers who have Twitter experience know, the hashtag can have pretty powerful ramifications for campaigns. The best part …
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PlayStation 4 Focuses on Hardcore Gamers While Xbox Stresses the Living Room

Sony premiered its first TV commercial for the heavily-anticipated PlayStation 4 gaming console during the NBA Finals last night, and like all PS4 marketing to date, the creative portrays the PS4 in stark contrast with its most immediate competitor …
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