What is Podcasting and How to Start Today?

Podcasting is an amazing and easy tool for traffic generation.  Anyone can create a podcast on any subject, and it can be started without major expense.  The issue is, many people just don’t know how to begin.  With that, I want to answer the question “What is Podcasting and How Can I Start Today“?

Podcasting is a system that lets you download audio programs directly to your iPod or other media player.  You may listen to these audio programs later on whenever and wherever you want to listen to them.   Many people like to download podcasts so they can listen to them while they exercise or do housework.  The advantages of Podcasting is that it allows a person to listen to audio content of their choice without any charge – and at a time of their convenience.  Therefore, Podcasting has proven to be a far better alternative to the traditional radio.

So, how do I Start Podcasting?

Podcasting is a very easy process. You do not need anything other than an Internet-ready computer and a portable media player.  Even if you do not have a portable media player, you can begin Podcasting simply using a computer  that has an Internet connection.    There are many websites that really help you get started with Podcasting.  One of my favorite sites that allows you to create audio content is BlogTalkRadio.   Without question, they are the best-of-the best when it comes to ease of use, unmatched value, and quality service.  They are one of the treasures of the internet for providing convenient marketing resources without major expense and a difficult learning curve.  Obviously, I highly recommend the resource and believe it can be a major tool in your marketing arsenal – especially for creating quality audio content.

There are certainly other resources available to help you gather information on podcasting and audio creation, and to get you started quickly.

Years ago I shared the importance of the emerging social media trend in building traffic.  At the time, I called podcasting and social media the direction that online marketing was heading – and the emerging importance in the marketplace.  Obviously, we can see that value on display today in every area of the internet community.

Read more

Using Ghostwriters to Build Your Traffic

With the ever-changing traffic building strategies that are available, the challenge might be the amount of time you have to focus on your business opportunity.  If your goal is to build a huge prospecting funnel, you may want to consider using ghostwriters to keep the content flowing to your traffic funnel.  It can be an easy solution to saving time and helping you focus on your overall recruiting goals.

It is especially important if you operate a large blog with a considerable readership.  Using ghostwriters to write content for you can be a great solution to keeping your visitor count high.  The major advantage to hiring a ghostwriter is that it frees you up to do the things you do best, such as marketing, product-creation, or administrative work.

Using ghostwriters to write content for you can also be quite beneficial if you can find some who are experts on whichever subject you are blogging about. For instance, if you are blogging about sauces, you may actually be able to find someone who has attended a culinary school and can write excellent articles and homeade recipes for sauce on your blog.

Of course, you want to make certain the ghostwriter will offer the quality and expertise that you expect for your site readers.  The last thing you will want is poor quality information that will push visitors away from your site.

In most cases, using ghostwriters to write content for you will entail some sort of contractual obligation.  For instance, if you hire someone from guru.com or elance.com, you will have to post a project and then specifically select one of the project applications to complete the project for you. They (the writers) may require you to pay a deposit upfront – and Guru or Elance will require you to pay some sort of fee for using them as a labor market intermediary.

The largest challenge to using ghostwriters to write content for you is that they are often somewhat unpredictable – at least until you have developed a long-lasting relationship. For instance, you may hire a ghostwriter and then find out that he or she never responds to you after receiving the deposit. You may also find that the ghostwriter will plagiarize portions of the work and will take off if you question him about it. All of these are important potential problems to consider when using ghostwriters to write content for you.

In summary, it using ghostwriters to write content for you can be quite beneficial for your blog – regardless of the subject – but if you don’t have a reasonable means to protect yourself against plagiarism and to pay the writer without putting yourself at risk, it may be somewhat of a hassle until you find the right writer.

 

Outsource Traffic Generation to Build Your Business

You have likely heard the statement “Time is Money”.  Unfortunately, that is not exactly accurate.  The statement has often been associated with trading time for dollars.  I mean, who really wants a job?

The fact is, our time is extremely valuable – as we only have a limited amount of it.  How we choose to spend that time is certainly very important.  My goal is to spend as much time doing the things I want to do, and less time with tasks that I hate.

Network Marketing provides a great opportunity to build an income that will allow me to spend more time on the things I enjoy.  Obviously, if you agree with that you are likely working on strategies to build your Network Marketing opportunity big and fast so you can better enjoy your time.  Let’s discuss how you can fully utilize your time and talents to build your opportunity.

Let’s talk about traffic generation, and how we better focus our time in building our business.   We’ll specifically discuss outsourcing some traffic building tasks to build our Network Marketing business.

This is definitely a very pertinent question because you cannot outsource everything that your Network Marketing business entails.  You have to keep the important tasks – those that require creativity and initiative – for yourself.  But the jobs that require some kind of professional talent (that you may not have) can be outsourced.

For example, if you do not have the skill or the knowledge to build a website, you should give out this job to someone that can do it for you.  At the same time, jobs that anyone can do, like copying addresses on labels and mailing postal letters can be outsourced because they will save you some time.

Here is a list of things that you should consider outsourcing for your Network Marketing business, and specifically your traffic generation:

Article Writing and Website Content

Article writing requires some literary skill because the words in them have to attract people to your business opportunity.   If you do not have the time, inclination or the skill to do it yourself, it is best to outsource it.  Article writing is still a great way to build traffic to your website or lead-capture page, and is a time-tested way to generate important back-links.

Read more

« Previous Page — Next Page »