Create a controversy and your traffic will soar

Every day, I try to do something to bring my site more traffic - which will give me more prospects to contact for my business. Over the years I’ve learned some incredible ways to flood my website(s) with visitors, with many of them becoming excellent business partners.

I’ve actually had a great amount of success in developing new ways to bring targeted traffic to my site, and converting that traffic into a customer or prospect. The free and low-cost tools that are available make traffic generation a very effective way to grow a massive business. Anyone can benefit their income by learning a few traffic building secrets that can flood your site with people who are ready to send you money.

If you have been on the planet over the past week, you know that there is a major controversy in the USA that has created a media frenzy. The purpose of this writing is not to debate the morality issue, but I do want to highlight an interesting point about online traffic.

The controversy surrounding the Governor of New York and his paid “friend”, has fueled a massive search on the internet. When the “friend” was identified in the media, visitors began flocking to her free MySpace site to get more information on this person.

The traffic to her free MySpace site ended up shutting down the site. In ONE DAY her MySpace site had received over 5 million visitors. I’m sure the vast majority of visitors to the site are there out of sheer curiosity. The reality is, she is now using this controversy and turning her free MySpace site into a recruiting machine.

Regardless of what we may think of this women, the fact is - she is cunning enough to harness the traffic she is getting to her site into a major income. In the span of a couple days, this controversy created over 200,000 listeners to her music. Downloads were now selling for 98 cents each, and she had over a thousand friend requests in a single day. Imagine what would happen to your business if you had 1000 prospects request information about you or your business? The bottom-line is… this lady has had her income skyrocket as a result of the traffic that has flowed to her free site because of this national controversy.

While I certainly do not support or condone this type of behavior, I do think there is a lesson for online marketers who are trying to generate traffic volume. The simple fact is… [tag-tec]Controversy is an effective tool in generating massive amounts of traffic[/tag-tec].

For those who are interested in building a strong traffic flow, my suggestion would be to find topics that are “hot” in the media and do some writing. Think about ways you can perhaps write on controversial subjects. Share your own perspective on the subject, and perhaps stir the pot a little more. Controversy is a powerful tool in building a steady flow of traffic.

Some Very Simple Ways to Increase Blog Traffic

Each visitor to your blog or website is a potential prospect, and any changes you make to the overall site design, usability, or quality of content on your blog can create or damage the customer-client relationship.  You want to avoid turning visitors away because of a poorly-constructed site or presentation, and set your sights on finding ways to boost traffic. 

Making yourself more discoverable is one part of “Search Engine Optimization” (SEO) techniques, and can help you reach the top rankings of search engines so potential visitors can find you after a simple search. 

[tag-tec]Increasing traffic[/tag-tec] to your site requires both a technical approach and some direct marketing.  You’ll want to start by making sure you are hosting the blog or website on your own domain; this makes it much easier for search engines to find, and also makes your URL much more credible.  You can then use the URL name itself to promote it, adding a ‘www’ tag to your postings, e-mail signatures, and other information that you share on the web.

The next step is to write good titles.  Even people who are already subscribing to your blog may not actually click on the information you have written unless they are compelled to do so.  Make sure your titles are on topic and describe the content you are posting.  Using keywords in your titles makes it much easier for search engines to discover them as well, and you can use tools such as Overture and WordTracker to generate some keywords that work well with your site.

Another effective way to start generating traffic is to participate in discussion groups, forums, and even other blogs.  Taking initiative with your own social networking can help you gain a steady audience very quickly; try participating in online communities related to your industry, or run some keyword searches yourself and find out what your prospects are talking about within your niche. 

It’s likely that you’ll stumble across a few different discussion forums and groups, many of which that can get you instant traffic by clicking on your signature each time you participate.

You’ll always want to tag your content as often as possible, since many people run searches based on tags and keywords, larger sites including Digg, Technorati, and StumbleUpon use tags to sort all content published on the web, and you can reach a larger audience simply by breaking apart your content and submitting it to the appropriate categories.

Another simple and effective way to increase traffic is to simply write quality content; the more quality you provide for your readers, the higher the chances that your audience will link to you and share the information you are presenting to others.  This is word-of-mouth marketing at its best, and you can create some very unique articles over time. 

Visitor traffic increases dramatically when your posts are submitted to larger directory sites and social bookmarking networks; think of ways that you can start developing some very unique articles, content, and posts.    I teach more about this in my EasyTraffic Course.

Remember that original and media-rich content is in high demand!  If you take the time to really create some original material, you will reap huge rewards.  Prospects will flow to your site.

Traffic Conversion… The gift of virtual prospecting

Several months ago I introduced a concept and wrote an article on [tag-tec]Virtual Prospecting[/tag-tec].   Basically, the general theme of the article was to identify the importance of building a targeted traffic flow, that a site owner could ultimately convert into prospects for whatever opportunity the site was promoting.  It is certainly a valid concept that carries great importance for anyone who is interested in building a strong prospect list for their Network Marketing Opportunity.

Since that time, I’ve developed a far greater appreciation for building a prospect base through my traffic flow.  The busier I have gotten in other areas of my life, the more I have recognized the value of developing a strong Virtual Prospecting system by converting my traffic into top quality prospects.

The term Virtual Prospecting perhaps has a different meaning to those who are reading this article.  I initially introduced the term to identify the process I use in developing prospects “virtually” through the use of traffic generating systems.   It is my strong contention that simply getting massive amounts of traffic will not accomplish much, unless those virtual visitors take some sort of directed action.  In my case, I want to convert the visitors to targeted prospects for my opportunity.

Virtual Prospecting has a deeper meaning for me than simply creating a large volume of visitors that simply fill out a form to get a free report.  Some people design their site simply to develop a huge list of “leads”.  Leads are a good thing, however, in today’s Network Marketing recruiting environment leads are generally very low quality.  Of course, that’s my opinion.  If you don’t believe me, try purchasing a lead list for yourself and see how well you do in developing prospects.

I personally would much rather spend time developing a virtual Prospecting system - by developing a steady flow of targeted traffic, and then through my site content convert those targeted visitors into quality prospects for my opportunity.   That way, when I get a prospect, I know they are specifically targeted and interested in my opportunity.  In fact, in most cases the prospect already knows much about me and my opportunity, so when we speak I am able to get right to the point of our shared interest.

Developing the right content that converts traffic into prospects, is part of the strategic approach to building traffic.  Simply building a large flow of traffic, is not going to get the results I want.  I’d much rather have tightly targeted visitors, who are much more likely to have an interest in my opportunity.  

In the days ahead, I will be sharing more articles on my Virtual Prospecting system, and how I’m utilizing the techniques to convert my traffic into quality prospects.   Until then….

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