Paying for Traffic : Is it Worth the Expense?

I admit it… There have been times that I have paid for traffic to my website.  I’m not proud of it, and I’m also happy that I didn’t get hooked on it.  Call me “old fashioned” but I would much prefer to generate traffic using free and low-cost tools.   

Regardless of my personal preferences, there are certainly times that paying for traffic is a much better choice for getting visitors and prospects, than waiting for the free traffic to arrive.  Let me try to lay my personal bias aside long enough to share some thoughts on the topic of [tag-ice]traffic generation[/tag-ice] by paying for it.

There are so many success stories that you’ll hear about businesses becoming extremely successful on the internet.  In fact, there are a lot of Network Marketing companies that have succeeded in a major way because they have harnessed the power of the internet.  They have utilized many online tools and systems to build their empire.

Unfortunately, studies show that the vast majority of start-up businesses will fail within the first couple of years of operations.  Many enthusiastic [tag-tec]online entrepreneurs[/tag-tec] launch their business enterprise on the internet with grand hopes of success, but only a handful will succeed.

I will not go into all the factors that contribute to failure with internet based businesses, because there are certainly varied reasons.  We will, however, discuss one important factor that is important to the success of an online business.  Traffic.

Like Neo, traffic is “The One” - the important factor online that everything revolves around.  Without traffic, all your efforts in promoting your online enterprise will just go to waste.  Every business needs customers to survive, so getting customers in your front door is essential.  Without customers visiting your site, you simply won’t have anyone to sell your products to.

In the internet world traffic is the walk-in customer.  The more traffic you have visiting your site, the more people you have to sell your products to.  That’s an obvious statement, yet, many online businesses spend more in design of their site than generating traffic to their site. Read more